Can you imagine spending $10,000 for a folding plywood screen? How about $66,000 for a sofa? Or $2,500 for a single pretzel chair? These prices seem outrageous but the designs of Eames, Nelson and Nakashima fetched this and even more. And, now, like all great inventions, these designs have made a return. They are taking their place as the latest obsession in interior and product design, featuring in furniture showrooms, evident in new-old television set design, and attracting many aesthetically aware consumers.
Mid-Century Modern Design Returns
Mid-century modern, the new lexicon in furniture design, is difficult to put into a specific time-frame box. Most agree that the term relates to furniture, architecture and graphics design from the years 1933 to 1965. The phrase “mid-century modern” was popularized by Cara Greenberg’s book, “Mid-Century Modern: Furniture of the 1950s.” According to Greenberg, she simply made up the term, and it stuck. The book sold more than 100,000 copies and the furniture designs became the darlings of the interior design community.
Opening to the Masses
Furniture that was long since forgotten suddenly became a golden nugget. What you could once buy for bargain basement prices was now becoming priceless thanks to collectors. But everything changed in 1993 when SoHo’s Knoll opened its mid century modern showroom to consumers. Instead of special pricing for certain customers, everyone benefited from an affordable price structure. Many of the pieces from the most famous designers, such as Herman Miller, that had been out of circulation for decades made a reappearance. In 1999, Rob Forbes, a California entrepreneur, launched a direct-mail and digital retail outlet further expanding the reach and sales of mid-century modern design. More than just a sales magazine, each piece included information about the designer bringing Eames, Saarinen and Noguchi into the homes of consumers all over the country.
It’s not a passing trend or a mere hype, mid-century modern design has retained its popularity because it is well made, accurately designed and fits beautifully in today’s modern homes.
This post is very useful and informative. I just love the idea of synchronization the modern furniture with classical taste. I want to recommend this article to all to be read.
Wow great site! That’s it which one I was needed because I am newly married and need nice furniture to decorate my house. Good job !
Modern designers brought furniture designs back seems cool they give some good vibes yeah we really did needed a change.
This article is awesome.It gives a lot of information about the evolution of the furniture.Thank you for the post.Keep posting stuff like this.
What a great modern design, it’s really bring me back my passion again. now i think about it, it’s really wonderful.
wow it a great system for everyone
wow it is a great system for us.
very attaractive & innovative. One can buy this product without any comment. The main thing about this product its attractive design.
Very interesting and unusual post about mid-century modern design. Ilike it a lot!
very informative article. The designing is very modern and eye catching i like your ideas..
Great to see such innovations. I’ve never cared much about furniture before. This going to be a new hype for home making soon.
People are always very conscious about the art of interior decoration.The art from midcentury is greatly popular nowadays.It’s a very helpful medium of knowing it by you.Thanks
I found the content very useful.post tells the importance of mid century modern designs coming back.certainly nowadays
mid-century modern design has retained its popularity because it is well made, accurately designed and fits beautifully in today’s modern homes.so I am looking at it seriously.thanks for the content
very good articles. Mid-Century Modern Design are very nice.
Mostly wood making tables and chairs are most important for everyone they provide us comfortable every angel.
i don’t know why but people always reminiscence about the good old days, so this trend to go back to things from the past is not new and certainly not exclusive to Mid-century modern design.
Amazing design. I like most of them. How can i contact with you??
just awesome design. I like it most.
Fantastic design, i want more like this.Please contact me.
I love the designs . I wass of planning of taking furniture like this. Great post.
Wonderful design,i just like it.Mid-Century Modern Design: The Passion Returns.
This design is amazing , I always liked to have a stylish house with Mid-Century Modern Design. I will share this article with my friends.
One of the best design with modern and vintage collection .I will buy furniture from here for my new house.
Will recommend all my friends and relatives. Mid Century modern designs just rock 🙂
Thank you for the great info you shared, I was really looking for this on Google and finally I found something valuable, keep it up
Wow! It’s amazing! So much useful article and important also. Need more.
I really admire your design. How can we buy this?
wow awesome design i like it
wow It’s amazing! It’s a fantastic design. I like this.
it is true, old is gold. good to see that old designs are coming back.
I am in love with modern furniture!!! I dont think that i will ever use anything else.
Beautifully presented in the video. I liked it, it is simple.
Amazing design
nice one
Amazing design. I like most of them. How can i contact with you??
This is an important article to understand Mid-Century Modern Design. Thanks the author for this kinds of helpful article.
Wow. I like the design and the color combination.Its awesome.
Wonderful design , this design furniture is really purchasable for any one i really like it so much.
i like the designs very much. the return of mid century designs were awesome. i love it…
I want known more about it..
Great design. I also want sme kind of furnitures in my home. Where can i get it and can I afford this kind of superb designed furnitures. Really it is great.